Logo Design | What the Fluff? Pet Parlour

Client: What the Fluff? Pet Parlour

I designed a set of logos for Kat and Morgan, the owners of What the Fluff? Pet Parlor in Maple Ridge, BC consisting of a large horizontal logo, a smaller stacked alternative, and two small optional icons for social media use. Their creative brief emphasized the inclusion of detailed representations of their beloved dogs, Marty and Riot, and a nod to the sage greens and vintage elements found in their shop's interior. To capture this, I drew inspiration from antique Victorian combs, blending them with a contemporary and playful serif font. This approach not only echoes the cheek of their name but also embraces the vintage aesthetic they desired.